Short answer: summits, giveaways and collaborations get you visible by getting everyone involved to promote the same thing to their own audiences, so you all get in front of each other's people. As a speaker or contributor you get visibility and grow your list through your own free gift. As the host...

Short answer: before you plan any launch content, answer the core questions first: what you're selling and at what price, your revenue goal and leads goal, which type of launch suits that price and audience, how long you'll promote, how long the event runs, where you'll host it, which day you'll pit...

Short answer: 20 minute trainings sell better because more people actually watch them to the end, and the people who watch are the people who buy. Long sessions lose a chunk of your audience every day, so by the time you pitch there's hardly anyone left. A short training with one aha moment and one ...

Short answer: to scale without working more hours, stop selling things that need you every time. Audit where your hours go, create your launch once and run it again and again, turn your expertise into an offer that can be delivered without you, keep your offer suite to two offers (one cash in bank o...

Short answer: an opt-in page that converts leads with a clear, benefit led headline about the end result your ideal client wants, a sub headline that explains what they'll get and how fast, and the opt-in form right there above the fold. Below that, take people on a short journey: where they are now...

Short answer: I launched my business in January 2020, found out I was pregnant the same month, went into lockdown six weeks later, and watched my dad become seriously ill not long after. With very limited time, I had to work smart, not harder. I got visible, built trust by documenting my results in ...

Short answer: an AI sounds like you when its instructions cover five blocks: identity (who it is, who created it and who it helps), tone and personality (how you actually talk, plus banned phrases), expertise (what it knows and how you think about it), response style (how it structures an answer) an...

Short answer: the six types of content every coach needs are educational content, story content, evidence based content, lead generation content, sales (promo) content and entertainment or inspirational content. The first three build trust, lead generation content turns followers into leads, sales c...

Short answer: to create your signature framework, write where your ideal client is now (point A) and the end result they want (point B). Brain dump everything you'd take them through to get there, put it in chronological order, group the similar pieces into clear steps, then give the framework a mem...

Short answer: the thank you page is the page people land on straight after they opt in, and it's one of the most visited pages in your whole business. Instead of a plain "thanks, check your email", use it to sell a low priced offer (around $27) that's the next logical step after your free resource. ...

Short answer: follow up after a masterclass with personal conversations, not just emails. Message attendees the same night asking for their biggest takeaway, then ask if they'll be joining your offer. Send non-attendees the replay or invite them to an encore. Keep following up through cart open by e...

Short answer: divide your revenue goal by your offer price to get the number of sales you need, then divide that by your conversion rate. At the industry average of 3%, you need around 33 leads for every sale, so 333 leads for 10 sales. If you want $10,000 a month from a $2,000 offer, that's 5 sales...

Short answer: to plan a month of content in one afternoon, start with what you're selling that month, not with content ideas. Decide your platforms and how often you'll post, map the month week by week around your offer (promote, run, open cart, close), pull in your top 20% of last month's content, ...

Short answer: perfect selling one offer before you launch the next. When you launch offer after offer with a different strategy each time, nothing gets long enough to work, your delivery multiplies and you burn out. Get one offer selling predictably with one strategy you can rinse and repeat, bring ...

Short answer: the best webinar hooks open with a bold question, statement or insight about the result your audience wants, never with "Hi everyone, welcome". Follow it with a clear promise of what they'll walk away with ("even if they've tried before"), then keep people watching with a reason to sta...

Short answer: to build a simple lead tracker in Trello, create a board with one list (column) for each stage of your sales process, for example Leads, Contacted, Replied, Call link sent, Call scheduled, Won, Follow up and Lost. Add a card for each lead with the date they became a lead and notes on t...

Short answer: an order bump is a small, complementary offer (usually $11 to $17) that people add with one tick at checkout. An upsell is a second offer (usually $47 to $97) shown on the next page after they've bought. Together they raise how much each new buyer spends without you finding more buyers...

Short answer: your content pillars are the three to five topics you want to be known for, and every post you create should fit under one of them. To find yours, cover four different angles: the result your ideal client wants, the method you use to get them there, the proof that it works, and the per...

Short answer: you can get visible without ads by giving visibility a fixed place in your diary. Daily: post content, engage with ideal clients for 30 minutes and be useful in communities where they hang out. Weekly: book one guest speaking spot or podcast and post in other people's groups. Monthly: ...

Short answer: pitching feels icky when you rush it, apologise for it or treat it as separate from the value you've given. It stops feeling icky when you see it as the next step for people who already want the result, and when you follow a clear structure: invite them to the shortcut, name the soluti...

Short answer: getting in the DMs without being salesy means only messaging people who have already raised their hand: they commented on a post, voted on a poll, opted in, joined your event or messaged you a keyword. Open with something helpful, ask "where are you now compared to where you want to be...

Short answer: The $5 a Day Ads Strategy uses small engagement ads to get you in front of new people fast. Record around five short talking head videos with different hooks that give pure value, run them as engagement ads to a cold audience for about $5 a day, keep the winners and swap out the losers...

Short answer: I shared a story in someone else's Facebook group, a person who saw it reached out to me, and they became a $30k client. It worked because posting in the right groups puts you in front of an audience full of your ideal clients, and a story builds connection faster than a pitch. To do t...

Short answer: an offer party is a one to three day event where you release several offers at different price points, each heavily discounted or packed with extra value, for a limited time only. It works like your own mini Black Friday at any time of year: it creates excitement, gets people watching ...