Short answer: I launched Ascendia OS, my marketing and sales operating system for coaches, and made $50k in sales in the first three weeks using one strategy: a pre-recorded 5 day free experience that gave people five days of free access to the software, with a daily 20 minute training and an action...

Short answer: I built my business through the hardest years of my life by getting very clear on my priorities, working on myself every single day, and building simple systems that could keep the business running when I couldn't. One core offer, one core strategy, launches that don't need me to be li...

Short answer: if I was starting my business again, I'd make visibility my number one priority, by building relationships, borrowing other people's audiences through guest speaking and summits, and adding small ads as soon as money came in. I'd send all that attention to one valuable free resource to...

Short answer: a revenue goal is what your business needs to bring in. An income goal is what you want to pay yourself. To set a revenue goal, start with what you want to take home, then add your current expenses, future expenses, anything big you're saving for, tax and the profit you want to keep in...

Short answer: to plan your next 90 days, review the last quarter (what went well, what didn't, what can be improved), set your goal and decide whether it's a sales, cash or profit number, subtract the recurring revenue already coming in, then decide what you're selling, at what price and how many sp...

Short answer: I launched my business in January 2020, found out I was pregnant the same month, went into lockdown six weeks later, and watched my dad become seriously ill not long after. With very limited time, I had to work smart, not harder. I got visible, built trust by documenting my results in ...

Short answer: divide your revenue goal by your offer price to get the number of sales you need, then divide that by your conversion rate. At the industry average of 3%, you need around 33 leads for every sale, so 333 leads for 10 sales. If you want $10,000 a month from a $2,000 offer, that's 5 sales...

Short answer: to scale without working more hours, stop selling things that need you every time. Audit where your hours go, create your launch once and run it again and again, turn your expertise into an offer that can be delivered without you, keep your offer suite to two offers (one cash in bank o...

Short answer: the recurring revenue mistake is not tracking when it ends. Payment plans, memberships and masterminds all finish at some point, and if several end in the same month without anything new coming in, your cash flow drops overnight. Fix it with a simple month by month spreadsheet of every...

Short answer: a 6 figure year is $100,000 in revenue, which works out at roughly $8,333 a month or $1,923 a week. To get there, set a revenue goal (not just what you want to take home), decide exactly what you'll sell, at what price and how many spots, then work out how many leads you need and map w...

Short answer: to make your first 6 figures, start with the maths: $100,000 is 100 sales of a $997 offer, and at a 3% average conversion that's about 3,300 leads over the year. Then choose one ideal client and one offer, price it inside a simple low, mid and high product suite, and get visible every ...