Short answer: before you plan any launch content, answer the core questions first: what you're selling and at what price, your revenue goal and leads goal, which type of launch suits that price and audience, how long you'll promote, how long the event runs, where you'll host it, which day you'll pit...

Short answer: 20 minute trainings sell better because more people actually watch them to the end, and the people who watch are the people who buy. Long sessions lose a chunk of your audience every day, so by the time you pitch there's hardly anyone left. A short training with one aha moment and one ...

Short answer: a 6 figure launch is a numbers game before it's a sales game. Divide $100,000 by your price to get your sales target, then divide that by your conversion rate to find how many sign-ups you need. At $997 and an average 3% conversion rate, that's around 100 sales and roughly 3,300 leads....

Short answer: follow up after a masterclass with personal conversations, not just emails. Message attendees the same night asking for their biggest takeaway, then ask if they'll be joining your offer. Send non-attendees the replay or invite them to an encore. Keep following up through cart open by e...

Short answer: launches stopped working the way they used to because buyers changed. People are tired of courses, they take longer to decide, they want implementation over information and they expect conversations before they buy. Long live challenges also lose most people before the pitch. What work...

Short answer: pitching feels icky when you rush it, apologise for it or treat it as separate from the value you've given. It stops feeling icky when you see it as the next step for people who already want the result, and when you follow a clear structure: invite them to the shortcut, name the soluti...

Short answer: people who attend your event live buy far more than people who only sign up, because they actually spend time with you, experience your teaching, get their questions answered and hear your full pitch. On one of my masterclass launches, around 2.5% of everyone who signed up bought, but ...

Short answer: a live launch sells your offer during a set window, with a free event everyone goes through together, so it's best for selling in bulk, launching something new and warming up a colder audience. An evergreen funnel sells every day without you launching, using a free resource, a low pric...

Short answer: a value stack lists everything included in your offer with a value next to each item, so buyers can see the total value is far higher than the price. Start with a clear end result, explain what each part is and why it matters, put an honest standalone value on each piece, add real bonu...

Short answer: the best webinar hooks open with a bold question, statement or insight about the result your audience wants, never with "Hi everyone, welcome". Follow it with a clear promise of what they'll walk away with ("even if they've tried before"), then keep people watching with a reason to sta...

Short answer: each day of a challenge has a job. Day one builds authority and gives the first aha moment. Day two deepens belief in your method. Day three delivers your most valuable teaching and then your pitch. Day four adds more value and re-pitches. Day five brings everything together with a fin...

Short answer: to run a 5 day challenge that sells, make the challenge a smaller version of your paid offer's end result, work out how many sign-ups you need, promote it for one to two weeks, open a community with a kickoff party, then deliver five short sessions with one aha moment and one action st...

Short answer: to get people to show up to your challenge, give them a community to join the moment they sign up, open it with a live kickoff party before day one, and reward engagement with prizes. Send reminders by email and WhatsApp 24 hours and one hour before key moments. A busy community re-eng...

Short answer: a webinar that sells takes people on a deliberate journey in 10 steps: hook them in the first few seconds, remind them why they're there, show them what's possible, prove the webinar can help, share your story, teach the what and the why (but not the how), reignite desire, remind them ...

Short answer: a 6 figure course launch comes from three things working together: enough leads, a free conversion event that builds trust fast, and a proper sales process after you pitch. Set two goals (sales and leads), map exactly where every lead will come from, run a short free experience such as...