Short answer: no, AI isn't going to replace coaches, but it is replacing coaches who only sell information. AI can answer questions, write content and help people implement faster than ever. What it can't replace is you: your lived experience, your personality on camera, your judgement and the trust...

Short answer: the workflow for a cinematic AI ad is script first, then references, then a still image, then video, then edit. Write a 20 to 30 second script, save three to five mood references for lighting and setting, generate a still start frame with your AI avatar, fix the still until it's right,...

Short answer: to test ads without wasting money, test one layer at a time. Every ad has three layers: the concept (the big idea and visuals), the hook (the first two seconds) and the call to action. Run three concept ads for around seven days and keep the winner, then test five hook variations on it...

Short answer: to get clients with AI, use it in two ways. First, make sure AI can find you and recommend you, because people now ask ChatGPT, Google's AI Mode and Perplexity who to hire. That means a clear website, the same description of what you do everywhere, real proof and other people talking a...

Short answer: these 15 prompts help you get clients with AI across five areas: getting found, clarifying your message, creating content, starting conversations and making sales. They work in ChatGPT, Claude or Gemini. Replace everything in square brackets with your own details, give the AI as much r...

Short answer: to make more sales with AI, use it for the work around the conversation, not the conversation itself. Let it help you prepare for calls, draft follow ups for people who went quiet, plan kind and honest responses to objections, write sales pages and emails from your client's own words, ...

Short answer: to create content with AI that actually gets clients, set your AI up with your voice and your strategy before you ask it to write anything. Feed it your real stories by talking rather than typing, plan content around your offer and your client's problems, batch a month in one sitting, ...

Short answer: your website is ready for AI search when an AI tool can quickly understand who you help, what you offer, what it costs and why you're credible. That means a clear homepage, a page for every service, a proper about page, FAQs, text testimonials, blogs that answer real questions, consist...

Short answer: SEO is about ranking your pages in search results so people click through to you. AI search is about being included in the answer an AI tool writes, often as a named recommendation. They're not opposites. AI tools rely on websites and search indexes, so good SEO helps your AI visibilit...

Short answer: to get your business recommended by ChatGPT, make it easy for AI to understand and trust you. Check what it says about you now, describe what you do in one clear sentence everywhere, build a website with service pages and FAQs that answer real questions, collect reviews and case studie...

Short answer: AI search is when someone asks an AI tool like ChatGPT, Google's AI Mode, Gemini or Perplexity a question and gets a written answer instead of a list of links. The answer often recommends specific people and businesses. If your website and online presence clearly explain who you help a...

Short answer: I use Claude projects to run my content by giving each project two halves: instructions (standing orders for how Claude behaves and writes, applied to every chat) and knowledge (documents about my business, ideal client, offers, frameworks, brand voice and my transcripts). Then I keep ...

Short answer: you can create 30 pieces of content in 30 minutes with AI if you start from one piece of your own teaching, not a blank page. Take one Otter transcript of a training, masterclass or voice note, give it to an AI that already knows your voice and your business, ask for 30 ideas split acr...

Short answer: yes, AI can turn your expertise into passive income, as long as you build it properly and still market it. A custom AI trained on your frameworks, courses and real answers gives clients your support on demand without you doing the delivery, so you create it once and sell it again and a...

Short answer: to turn your Otter transcripts into an AI knowledge base, set up a Google Drive folder for each step of your method, upload every course, webinar, podcast and Q and A recording to Otter, file each transcript by theme, fill the gaps by recording your frameworks and your top 20 client qu...

Short answer: you shouldn't build your business on a custom GPT because you don't own it. The platform can change the rules, change the tiers or remove the feature altogether, and your product goes with it. You're also capped at 20 knowledge files, your buyers need an account with someone else's com...

Short answer: an AI sounds like you when its instructions cover five blocks: identity (who it is, who created it and who it helps), tone and personality (how you actually talk, plus banned phrases), expertise (what it knows and how you think about it), response style (how it structures an answer) an...

Short answer: to build a custom AI for your business, you need two things: instructions (how it behaves) and content (how it thinks). Decide the one job your AI will do, map out your expertise, write your instructions using five blocks (identity, tone, expertise, response style and boundaries), tran...

Short answer: teach Claude your voice first, give it your content pillars and your offer, then ask it to plan and write a month of content in batches. The trick isn't clever prompts. It's giving Claude the right context before you ask for anything.

This is the exact process I use to batch a month o...