Short answer: your audience sits in three pools based on how much they trust you. A cold audience has just found you, a warm audience is getting to know you but isn't a "hell yes" yet, and a hot audience trusts you and is ready to buy. Sell to hot first with content, emails and direct outreach. Move...

Short answer: an offer party is a one to three day event where you release several offers at different price points, each heavily discounted or packed with extra value, for a limited time only. It works like your own mini Black Friday at any time of year: it creates excitement, gets people watching ...

Short answer: I shared a story in someone else's Facebook group, a person who saw it reached out to me, and they became a $30k client. It worked because posting in the right groups puts you in front of an audience full of your ideal clients, and a story builds connection faster than a pitch. To do t...

Short answer: getting in the DMs without being salesy means only messaging people who have already raised their hand: they commented on a post, voted on a poll, opted in, joined your event or messaged you a keyword. Open with something helpful, ask "where are you now compared to where you want to be...

Short answer: a value stack lists everything included in your offer with a value next to each item, so buyers can see the total value is far higher than the price. Start with a clear end result, explain what each part is and why it matters, put an honest standalone value on each piece, add real bonu...

Short answer: people who attend your event live buy far more than people who only sign up, because they actually spend time with you, experience your teaching, get their questions answered and hear your full pitch. On one of my masterclass launches, around 2.5% of everyone who signed up bought, but ...

Short answer: a live launch sells your offer during a set window, with a free event everyone goes through together, so it's best for selling in bulk, launching something new and warming up a colder audience. An evergreen funnel sells every day without you launching, using a free resource, a low pric...

Short answer: to get people to show up to your challenge, give them a community to join the moment they sign up, open it with a live kickoff party before day one, and reward engagement with prizes. Send reminders by email and WhatsApp 24 hours and one hour before key moments. A busy community re-eng...

Short answer: each day of a challenge has a job. Day one builds authority and gives the first aha moment. Day two deepens belief in your method. Day three delivers your most valuable teaching and then your pitch. Day four adds more value and re-pitches. Day five brings everything together with a fin...

Short answer: I launched my business in January 2020, found out I was pregnant the same month, went into lockdown six weeks later, and watched my dad become seriously ill not long after. With very limited time, I had to work smart, not harder. I got visible, built trust by documenting my results in ...

Short answer: when no one is buying your offer, it's usually one of five things. Your offer doesn't answer the three questions every buyer is silently asking (why is it different, why you, why now). It solves a problem your ideal client isn't focused on right now. The end result is too vague. Your m...

Short answer: to build a custom AI for your business, you need two things: instructions (how it behaves) and content (how it thinks). Decide the one job your AI will do, map out your expertise, write your instructions using five blocks (identity, tone, expertise, response style and boundaries), tran...

Short answer: lead generation for coaches comes down to five steps: work out how many leads you need, get visible in front of the right people, give them a reason to raise their hand, promote it in three places, and have a sales process behind every lead. At a 3% conversion rate you need around 333 ...

Short answer: a 6 figure year is $100,000 in revenue, which works out at roughly $8,333 a month or $1,923 a week. To get there, set a revenue goal (not just what you want to take home), decide exactly what you'll sell, at what price and how many spots, then work out how many leads you need and map w...

Short answer: to create an offer that sells, start with research, not your idea. Find a painful, urgent and specific problem your ideal client wants solved right now, then build the offer with the EVP Model: a clear End Result that's worth more than the price, a Value Stacked package that outweighs ...

Short answer: to get coaching clients from zero, get visible first, then turn that visibility into conversations, and turn conversations into sales. Use Build Borrow Buy to get known (communities, other people's audiences, small ads), then use direct client getting methods every single day: DM conve...

Short answer: content turns into clients when every post has a job and there's a clear route from post to purchase. Pick three to five content pillars, post a mix of The 6 Content Types across the three stages of Attract Nurture Convert, and put a "comment below" call to action on your posts so read...

Short answer: to make sales every single day, do four things daily: get visible, generate leads, move those leads through a clear sales process, and convert them with conversations and offers that match why people buy. Underneath that, build an automated funnel (a free resource, a $27 offer on the t...

Short answer: an evergreen funnel is a sales system that sells your offer every day without you running a live launch. Mine is called the Freedom Funnel: a pre-recorded webinar behind an opt-in page, a $27 offer on the thank you page, an $11 to $17 order bump at checkout, then a nurture sequence and...

Short answer: a webinar that sells takes people on a deliberate journey in 10 steps: hook them in the first few seconds, remind them why they're there, show them what's possible, prove the webinar can help, share your story, teach the what and the why (but not the how), reignite desire, remind them ...

Short answer: a 6 figure course launch comes from three things working together: enough leads, a free conversion event that builds trust fast, and a proper sales process after you pitch. Set two goals (sales and leads), map exactly where every lead will come from, run a short free experience such as...

Short answer: to make your first 6 figures, start with the maths: $100,000 is 100 sales of a $997 offer, and at a 3% average conversion that's about 3,300 leads over the year. Then choose one ideal client and one offer, price it inside a simple low, mid and high product suite, and get visible every ...

Short answer: done-for-you marketing means a team runs your marketing for you: content, funnels, emails, tech and launches. You only do the parts that need your face and your voice. Retainers typically start around £1,000 to £2,000 a month for coaches and service businesses, with one-off projects li...

Short answer: teach Claude your voice first, give it your content pillars and your offer, then ask it to plan and write a month of content in batches. The trick isn't clever prompts. It's giving Claude the right context before you ask for anything.

This is the exact process I use to batch a month o...