Short answer: if I was starting my business again, I'd make visibility my number one priority, by building relationships, borrowing other people's audiences through guest speaking and summits, and adding small ads as soon as money came in. I'd send all that attention to one valuable free resource to...

Short answer: the workflow for a cinematic AI ad is script first, then references, then a still image, then video, then edit. Write a 20 to 30 second script, save three to five mood references for lighting and setting, generate a still start frame with your AI avatar, fix the still until it's right,...

Short answer: to test ads without wasting money, test one layer at a time. Every ad has three layers: the concept (the big idea and visuals), the hook (the first two seconds) and the call to action. Run three concept ads for around seven days and keep the winner, then test five hook variations on it...

Short answer: to get clients with AI, use it in two ways. First, make sure AI can find you and recommend you, because people now ask ChatGPT, Google's AI Mode and Perplexity who to hire. That means a clear website, the same description of what you do everywhere, real proof and other people talking a...

Short answer: these 15 prompts help you get clients with AI across five areas: getting found, clarifying your message, creating content, starting conversations and making sales. They work in ChatGPT, Claude or Gemini. Replace everything in square brackets with your own details, give the AI as much r...

Short answer: SEO is about ranking your pages in search results so people click through to you. AI search is about being included in the answer an AI tool writes, often as a named recommendation. They're not opposites. AI tools rely on websites and search indexes, so good SEO helps your AI visibilit...

Short answer: to get your business recommended by ChatGPT, make it easy for AI to understand and trust you. Check what it says about you now, describe what you do in one clear sentence everywhere, build a website with service pages and FAQs that answer real questions, collect reviews and case studie...

Short answer: AI search is when someone asks an AI tool like ChatGPT, Google's AI Mode, Gemini or Perplexity a question and gets a written answer instead of a list of links. The answer often recommends specific people and businesses. If your website and online presence clearly explain who you help a...

Short answer: we're in a trust economy. With AI, anyone can publish 100 posts a day, so people can no longer tell who created what, and they've been burned by courses and programmes that didn't deliver. Talking head videos (you, speaking to camera) sell because they prove it's really you, let people...

Short answer: sending ads straight to your offer wastes money because you're asking strangers to buy (or opt in) before they know you. On any given day only around two or three in every 100 people are ready to buy, so you end up paying a fortune to fight everyone else for that tiny group. The cheape...

Short answer: summits, giveaways and collaborations get you visible by getting everyone involved to promote the same thing to their own audiences, so you all get in front of each other's people. As a speaker or contributor you get visibility and grow your list through your own free gift. As the host...

Short answer: to build a simple lead tracker in Trello, create a board with one list (column) for each stage of your sales process, for example Leads, Contacted, Replied, Call link sent, Call scheduled, Won, Follow up and Lost. Add a card for each lead with the date they became a lead and notes on t...

Short answer: you can get visible without ads by giving visibility a fixed place in your diary. Daily: post content, engage with ideal clients for 30 minutes and be useful in communities where they hang out. Weekly: book one guest speaking spot or podcast and post in other people's groups. Monthly: ...

Short answer: The $5 a Day Ads Strategy uses small engagement ads to get you in front of new people fast. Record around five short talking head videos with different hooks that give pure value, run them as engagement ads to a cold audience for about $5 a day, keep the winners and swap out the losers...

Short answer: your audience sits in three pools based on how much they trust you. A cold audience has just found you, a warm audience is getting to know you but isn't a "hell yes" yet, and a hot audience trusts you and is ready to buy. Sell to hot first with content, emails and direct outreach. Move...

Short answer: the free audit strategy is one of the quickest ways to get clients this week. Post an offer of a free audit (content, social media, funnel, website, whatever relates to your paid offer), check each person's profile and qualify them in the DMs, send a short form, then record a 10 minute...

Short answer: the free resources that get the most opt-ins promise a specific end result, give a quick win and lead naturally into your paid offer. Nine that work: a short pre-recorded training, a checklist, a guide, a calculator, a template or workbook, a live challenge, a live masterclass, a pre-r...

Short answer: guest speaking means getting in front of someone else's audience, in their programme, membership, mastermind, podcast, summit or event, so you borrow the trust they've already built. Find opportunities by building relationships and asking, posting that you're available, offering exchan...

Short answer: divide your revenue goal by your offer price to get the number of sales you need, then divide that by your conversion rate. At the industry average of 3%, you need around 33 leads for every sale, so 333 leads for 10 sales. If you want $10,000 a month from a $2,000 offer, that's 5 sales...

Short answer: I shared a story in someone else's Facebook group, a person who saw it reached out to me, and they became a $30k client. It worked because posting in the right groups puts you in front of an audience full of your ideal clients, and a story builds connection faster than a pitch. To do t...

Short answer: getting in the DMs without being salesy means only messaging people who have already raised their hand: they commented on a post, voted on a poll, opted in, joined your event or messaged you a keyword. Open with something helpful, ask "where are you now compared to where you want to be...

Short answer: lead generation for coaches comes down to five steps: work out how many leads you need, get visible in front of the right people, give them a reason to raise their hand, promote it in three places, and have a sales process behind every lead. At a 3% conversion rate you need around 333 ...

Short answer: to get coaching clients from zero, get visible first, then turn that visibility into conversations, and turn conversations into sales. Use Build Borrow Buy to get known (communities, other people's audiences, small ads), then use direct client getting methods every single day: DM conve...